Producers Toolkit

Before diving in, this overview shows how Maker Alley equips event producers with an end-to-end toolkit: a built-in CRM and signup management system, real-time resource planning, powerful transactional email via Mailchimp, an upcoming ExpoFP floorplan integration, and a fast-track exhibitor discovery directory—all designed to save you time and drive better events.


CRM & Signup Management

Robust CRM

  • Our CRM lets producers track contacts, manage leads, and personalize outreach workflows without ever leaving Maker Alley.
  • Deep API and automation integrations ensure your event data stays synchronized across your existing tech stack—no manual exports or imports required.

Seamless Registration

  • Build custom registration forms in minutes—complete with consent checkboxes—and see attendee data flow live into your dashboard.
  • Send automated, on-brand emails for sign-up confirmations and status updates using easily created Mailchimp templates.
  • Coming soon: one-click attendee import into ExpoFP for interactive floor plans and seamless venue management.

Resource & Floorplan Integration

Dynamic Resource Planning

  • Auto-assign resources using booth defaults—chairs, tables, power outlets, and any custom feature— so totals are calculated instantly without manual tallying.
  • Dynamic defaults let you deploy standard resource packages in bulk or craft your own, ensuring every booth gets exactly what it needs with a single click.

ExpoFP Floorplan Integration (Coming Soon)


Communication & Mailchimp Integration

Transactional Email Templates

  • Produce targeted, templated emails using Mailchimp and integrate it with Mailchimp’s Transactional Email service Mandrill. Use your Mandrill API to integrate communicaiton automation right in Maker Alley. Mailchimp Transactional Email
  • Design once and trigger confirmations, reminders, or custom updates automatically via our API integration— ensuring consistent branding and deliverability. About Transactional Email

Discover New Exhibitors

Curated Directory

  • Leverage our curated exhibitor directory to uncover fresh talent and innovations faster than ever.

Smart Recommendations

  • Maker Alley’s Organization managment automatically adds new Organization that sign up for your events or choose to be accessable to all producers.

With this comprehensive producer toolkit, you’ll spend less time on logistics and more time creating unforgettable maker experiences.

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